“Walt Disney told his crew to ‘build the castle first’ when constructing Disney World, knowing that vision would continue to serve as motivation throughout the project. Oftentimes when people fail to achieve what they want in life, it’s because their vision isn’t strong enough.” – Gail Blanke, President and CEO, Lifedesigns
Often times we don’t look at ourselves as brands when in reality we are our own brands. When we step into an interview we are marketing ourselves in hopes that someone will invest. For example, when we go into a store we see a product on a shelf but right next to it is that same product by a different brand. What makes us choose one over the other knowing that they are capable of the same thing? The brand itself or the product, in most cases we look at the brand because we have this idea that one is better than the other, no one wants the generic brand when they can have the brand that’s highly praised. “A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella.” You can sell many things and you can have many products, in this instance your products are your experiences, background, education, etc. but if your personal brand doesn’t coincide with that then someone or something else will always be better than you. We ultimately want to get to that point where we are the best and there isn’t someone saying “such and such could do it better”. Marketing may not be your major or something you are interested in but you know more about it than you think. Everyday we are marketing ourselves when we interact with people and build relationships and experiences. Why? Because some of us know what we want out of life and we know that we can’t get there without climbing up the building latter. Everything we do and say becomes part of our personal brand just like first impressions are important, you never know who can be holding the door for you so don’t forget to say thanks. If you don’t brand yourself someone else will, so what is it that you want to be known for? Being a student, entrepreneur, blogger, or just being you, establish that and work towards it.
I decided that I was my brand and built my business around that which is why my blog is my name, my photography services is my name and whatever else to come. At the end of the day I’m not only marketing my services but I am marketing myself, you have to have something that stands out about you or your products in order for people to want to work with you. They ask me what I want to be and I say CEO so watch me work.
Sincerely, your future Psychologist, Author, Blogger, Photographer, and Business Woman (a.k.a The Jack of All Trades)